Sarnia Sustainability Ambassadors (SSA) is a grassroots environmental organization in Sarnia, Ontario. Led by young adults in the community, the SSA seeks to facilitate environmental education with its members and aims to mobilize that knowledge to the Sarnia-Lambton community.
Discoverable at http://sarniasustainability.ca/
To build a grassroots environmental organization from four founding members, create change in the community, create a brand around it, manage social media accounts, and plan events.
Utilize Facebook and Instagram to spread the message, build a name in the community, and a strong brand through graphic design, consistent posting, and organizing events.
- Grew Facebook community from zero to over 500 followers and Instagram from zero to over 600 followers within 10 months’ time.
- Held five successful events within Sarnia-Lambton in 10 months’ time.