Project Description

The Bluewater International Granfondo welcomes cyclists to Lambton County throughout the season. In the last five years, the organization has raised over $200,000 to support Palliative Care Education for front line workers at Bluewater Health Palliative Care, St. Joseph’s Hospice through various initiatives.

Challenge
Ensuring audience members stay engaged throughout the cycling season despite COVID-19 restrictions and the cancelation of this years event.

Solution
Managing the Facebook & Instagram accounts. Creating and reposting content to encourage followers to continue to cycle despite social distancing. Launching Ken’s Plaid Challenge through Strava and facilitating monthly giveaways.

Highlights
An average of 80% reach with followers on Instagram & Facebook.