Lake Effect Studio was created out of pure passion for the Sarnia community. We are an environmentally conscious branding and marketing firm. We want to help Sarnia-Lambton businesses find their space in the sustainability sector. We provide essential marketing services to businesses, and act as a one-stop-shop when it comes to meeting the marketing needs. From web design, to event planning, to social media management. If there is a service we cannot provide, we will search to outsource that service locally, sustainably, and of the highest quality. We sweat the details so you don’t have to.


Kelly Moir
Kelly MoirCo-Founder + Director of Strategy
She is a University of Guelph alumni with a Bachelor of Arts, majoring in Psychology and Sociology. She is also the Executive Director and Co-Founder of the Sarnia Sustainability Ambassadors.

With a love of people, their impact on the environment, and experience working with the local sustainability sector, Kelly is confident she can help you implement new environmental initiatives within your business & highlight the positive environmental changes your company is already succeeding with!

Social Media Management 93%
Client Relations 86%
Sam Eastman
Sam EastmanCo-Founder + Creative Director
She is a University of British Columbia alumni with a Bachelor of Management and a specialization in digital communications. While she always felt a draw to the business world, her passion for digital media was apparent throughout the course of her education.

After completing a 16-month work placement that focused on web development, Sam found a way to combine her two passions. Her business education combined with her extensive experience working with digital media makes Sam the perfect person to help you achieve all your creative marketing needs.

Web Development 96%
Graphic Design 85%